by Amy Cann | Mar 24, 2025 | Content Marketing, Digital Marketing, Social Media Strategy
Understanding Gen Z: Who They Are and What They Want: The digitally native, socially conscious, highly engaged audience comprises the population born between 1997 and 2012 within Generation Z. Unlike any other generation before them, Generation Z grew up in a world...
by Amy Cann | Mar 17, 2025 | Artificial intelligence, Digital Marketing, SEO Series, Technology, Voice Search Optimization
The behavior of people in finding information online is changing dramatically. This is mainly because of voice search technology, which has completely changed the mode of accessing the internet. As most users begin opting for voice-based searches rather than textual...
by Amy Cann | Feb 24, 2025 | Content Marketing, Digital Marketing
Introduction: Email marketing will remain one of the main business tools for companies in 2024. The more the trends of digital technologies increase and the expectations of consumers grow, new approaches are not only necessary but more than enough to be out of the...
by Amy Cann | Feb 3, 2025 | Artificial intelligence, Digital Marketing, E-Commerce, Technology
Ever-changing digital marketing with the leading edge of artificial intelligence is a radical shift from the ancient tradition of engaging with consumers. It ranges from making personalization possible to automating the most mundane tasks. AI has changed marketing...
by Amy Cann | Jan 27, 2025 | Content Marketing, Customer Experience, Digital Marketing, E-Commerce, Technology
The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels, and YouTube Shorts are changing the way brands interact with their communities. The platform provides brands with powerful and engaging ways to communicate with their...
by Amy Cann | Jan 6, 2025 | Content Marketing, Customer Experience, Digital Marketing, E-Commerce, Technology
Introduction: Social commerce has, therefore, emerged as the current transformative force in the landscape of retailing; while bringing together the best conveniences of e-commerce with the interactive as well as engaging nature of social media, this type of commerce...
