by Amy Cann | May 11, 2025 | Digital Marketing, User Experience Design, Web Analytics & Data Tracking
Data is the money in today’s digital-first universe, and with data, you’re able to monitor user behavior, gauge engagement, and track performance in real time. That information allows you to make data-backed decisions that bring better results, and one of...
by Amy Cann | Apr 24, 2025 | Artificial intelligence, Digital Marketing, PPC Advertising, Social Media Strategy, Technology
All about PPC Advertising: Paper PPC advertising has been going through significant changes all these years. In the beginning it was just basic mechanism but now it has become an advanced drive procedure. With an increasing use of machine learning and artificial...
by Amy Cann | Apr 10, 2025 | Digital Marketing, Technology, UX Research and Testing, Website Design, Website Security
Green Web Development for a Greener Internet Introduction: The Internet has given a new face to various purposes like communication, information sharing and communication. and a similar vein there is a large environmental impact it as well. The carbon footprint of the...
by Amy Cann | Apr 3, 2025 | Digital Marketing, Technology
Introduction: Web3 and Metaverse are interlinked to transform the visual word. These two technologies have been changing the interaction, working, and entertainment among the audience. With various tech converging technologies like Blockchain and decentralized...
by Amy Cann | Mar 24, 2025 | Content Marketing, Digital Marketing, Social Media Strategy
Understanding Gen Z: Who They Are and What They Want: The digitally native, socially conscious, highly engaged audience comprises the population born between 1997 and 2012 within Generation Z. Unlike any other generation before them, Generation Z grew up in a world...
by Amy Cann | Mar 17, 2025 | Artificial intelligence, Digital Marketing, SEO Series, Technology, Voice Search Optimization
The behavior of people in finding information online is changing dramatically. This is mainly because of voice search technology, which has completely changed the mode of accessing the internet. As most users begin opting for voice-based searches rather than textual...
